Priceless
Mastercard is one of the world’s largest payment brands — a network client where I served as Creative Lead for the Nordic and Baltic markets.
The advertising and communication needed to maintain local relevance while upholding the brand’s global core values. Assignments ranged from developing local briefs to pitching global concepts that were later adapted for other markets.
My role: Copywriter & Creative Lead
Travel smarter with Mastercard®
The second introduction of smart and contactless payments in public transport in Sweden — this time in Stockholm, as SL launched its new payment system that includes debit cards, mobiles, and wearables as ways to pay when taking the subway, bus, or tram.
Stay connected with the things you love
A campaign for markets living in — or emerging from — COVID lockdowns.
Stay Contactless
In early spring 2020, the COVID-19 pandemic hit. To minimize physical contact, Mastercard increased the limit on contactless payments from €25 to €50 — helping shops, restaurants, and cardholders keep their distance.
The concept and campaign I created were adapted for all European markets, including assets for social media, print, in-store, OLV, and DOOH.
Skånetrafiken Transit
Skåne, in the south of Sweden, was the first region in the country where contactless payments were introduced on public transport.
Travel lighter with Mastercard
When traveling abroad, many people exchange cash to bring to their destination. With your Mastercard, that’s no longer necessary — the card works worldwide.
