Agency Experience
Senior Strategic Copywriter - Comprend/Aura Group
2022 - TodayI work conceptually with clients such as L’Oréal Paris, Johnson & Johnson, Parkster, Telenor, and Lantmännen, among others. I’m also deeply involved in pitches, internal branding, and developing our agency’s offering — helping to shape the next-generation agency.
Copywriter & Creative Lead - Media.Monks
2022I joined Media.Monks as Lead Creative for BMW Group Northern Europe. Within The Marcom Engine (TME), we aligned overall communication for BMW and MINI on a global level and throughout the entire sales funnel.
Copywriter & Creative Lead - McCann WorldGroup
2018-2022In early 2018, I left Åkestam Holst to join the new team at McCann Stockholm. Here, I developed my writing and served as Lead Creative for the agency’s largest clients — Mastercard and Nordea — while also being part of the creative team working across all agency accounts.
Executive Producer & Integrated Creative - Åkestam Holst
2010-2018A fantastic agency filled with brilliant people. I worked with clients such as Posten, Folksam, SAS, Apotek Hjärtat, Haglöfs, Felix, Önos, OLW, IKEA, Peak Performance, Audi, Svenska Freds, Tele2, Pause Ljud & Bild, and ATG.
COO & Partner - Dareville AB
2009-2010My second agency as a co-founder. I served as Chief Operating Officer and Head of Production, working with clients such as Disney, Q-Brick, LG Electronics, SAS, Tre, OLW, and Svenska Spel.
Founder & Copywriter - Das Model AB
2008-TodayWhen the femton16 team split up, I decided to go solo. Since then, I’ve worked with clients such as Ikano Bank, Royal Bank of Scotland, Samsung, and Svenska Skydd.
Copywriter, Producer & Partner - femton16 AB
2004-2008My first agency as a co-founder. Great times. Great learnings. I worked with clients such as Ticnet, Ikano Bank, Labrador Records, Electrolux, If, Arla, Viasat, and Oddset.
Copywriter & Project Manager - Satama Interactive
1999-2003The epic dotcom era. Brand Internet was acquired by the Finnish IT consultancy Satama Interactive. I worked with clients such as Vin & Sprit, Polarbröd, Stockholmsmässan, Kanal 5, Nöjesguiden, Nokia, Nordiska Kompaniet, and J.Lindeberg.
Copywriter & Webdesigner - Brand Internet
1997-1999My first agency job. I worked with clients such as Posten OSA, J.Lindeberg, Nordiska Kompaniet, Ericsson, Patent & Registreringsverket, and the Non-Violence Project.
Education
Scriptwriting - Berghs School of Communication
2003-2004So much fun. I met many brilliant people who are creating great advertising today.
E-Business 20 p - Helsinki Technical University
2000-2001While working closely with Nokia at the time, I was able to take part in Satama Interactive’s international education program for key competencies.
Journalism & Multimedia - Medieskolan
1996-1997Instead of flipping burgers, I managed to get into a private school for journalism and TV — and it was a total game changer for me. We studied hard, had great times, and I got hired three weeks before graduation.
Management Development Program - Svenska McDonalds
1994-1996Back then, I wanted to run my own restaurant, so I joined McDonald’s internal management program, which was connected to Hamburger University in Chicago.
Awards
“The work I’ve done over the years has blessed me with more then 100 awards in festivals such as;