BMW - The Ultimate Driving Machine
As Copywriter and Creative Lead at Media.Monks, I worked with BMW Northern Europe. In this role, I created several campaigns on both Nordic and local levels — including social calendars, ad-hoc offerings, and dealer communication. Centrally produced materials needed to be localized and made relevant for each country and its market nuances. I was creatively responsible for all text and visuals when developing concepts, campaigns, and ads across the Nordic region — including TVC, print, social media, DOOH, dealer ads, digital, and more.
Below you’ll find selected work from these campaigns and concepts.
My role: Copywriter & Creative Lead
En ikon i ständig utveckling
The BMW 3 Series has been a game changer for BMW. It’s their most popular model, first introduced in 1975 — and after seven generations of THE 3, it remains the model most synonymous with the brand. The Nordic campaign was localized from the central concept “Improvement inspires improvement” and produced as a 30-second TVC, online video, takeover banners, and social assets — all driving traffic to the BMW homepage.
Vart du än är på väg
The new BMW 2 Series Active Tourer is a plug-in hybrid designed for the active lives of young families and silver agers.
The Nordic campaign was localized from the central concept “A Tour Called Life” and produced as a 20-second TVC, online video, takeover banners, and social assets — all driving traffic to the BMW homepage.
My role: Copy-/Scriptwriter & Creative Lead
BMW iX tactical
The BMW iX is a masterpiece of engineering. In the electrified future of the automotive industry, THE iX will stand as the foundation of the claim “The Ultimate Electric Driving Machine.”
The tactical campaign was produced as 15-second online videos, bumpers, and social assets.
My role: Copywriter & Creative Lead
Once BMW, Always BMW
The Danish BMW division was named the most loved car brand in Denmark for the 11th year in a row. To celebrate the achievement, I was briefed to develop a print and digital campaign built around a single idea that would strengthen brand affinity and introduce a new tone of voice.
The presentation included four different creative routes, which are presented below. The client selected the “Once BMW, Always BMW” approach.
My role: Copywriter & Creative Lead
Financial Services
Prints
