L’Oréal Paris
Makeup, skincare, haircare and perfume. The beauty segment is broad, with countless products and brands under the L’Oréal Paris umbrella. A fun client where we explore creativity and tonality that speak to both her and him.
Moments of us
A strong couple shines - and they shine even brighter when they share the spotlight. A true power couple.
During an intense day in an apartment in Stockholm, two celebrities, a leading makeup brand, and a strong creative team came together to deliver a great shoot — filled with laughter and wacky moments.
It was Moments of Us.
My role: Copy- /Scriptwriter & Creative Lead
Lumi Matte Foundation
A nice little CGI production for our client Maybelline New York. Made together with influencer Amanda Strand (@amandastrand) and Locus Solus Studio Amsterdam ❤️
My role: Scriptwriter & Creative Lead
Brave Together
Working closely with Maybelline New York, we created a Nordic concept, focused on young people’s mental health. Be brave to feel, be brave to talk, be brave to listen.
My role: Copy- /Scriptwriter & Creative Lead
NYX - “What the duck!?”
We challenged the perception of what a lip gloss can be and punked the shit out of Stockholm and Copenhagen Central Stations together with our awesome client, NYX Professional Makeup.
My role: Copywriter & Creative Lead
