IKEA

It doesn’t become more Swedish than this. Homes for the many. On Åkestam Holst, we created the concept Där livet händer, a concept IKEA used for several years. Before the concept was launched, I took part in creating campaigns that primed the launch with a shift in tonality, picturing feelings of peoples ordinary everyday life.

My Role: Digital producer and integrated creative. ‍ ‍